About this deal
How do you make that something that resonates with as broad of an audience as possible, with kids and adults?
But, you know, not so [much] Easter eggs, but in the actual set, you'll see we've got the Bad to the Blade, which is a full-size vehicle, as well as the Bone Shaker full-size vehicle in the back of every set. So for us, we really have to find ways to stand out, and the way we're gonna stand out is to connect with them on a level that no one else can. Because watching the show and seeing how people react so sentimentally to these vehicles, it has to have some sort of emotional response for you as well. What was the not-obvious way to go with Hot Wheels and something that felt really different, but that would have a big, visual impact?And that is very intentional because those two cars are iconic cars within the stable of Hot Wheels’ full-size builds. You know, even at my time at NBC, there were plenty of actors that blossomed, and a lot of that is just their own doing. So how do you make that appealing to both kids and adults so that it's a family event rather than, “Oh, this is just a kid show,” you know? First off, I've never thought about my time as spanning across two decades, which is horrifying [laughs] but thank you for that moment of realization. It was such a showstopper in the respect that you just see that thing roll out, and everything was like, “Wow!
It's just, you try to find those stars, whether they're kids or adults, who best reflects the character that you're trying to do, who's gonna be someone that you feel like, “Oh my god, that embodies the character that I have in my head. BREMAN: You know, it's funny, you almost Monday morning quarterback it because you just don't know sometimes. Hot Wheels: Ultimate Challenge is one such series, which invites contestants to transform ordinary vehicles into real-life Hot Wheels cars. When you're looking at creating scripted television, have you thought about how with the new talents you bring into this, this could be the start of a huge global career for them, and how you have that involvement in fostering these amazing talents?A life-sized version based on the Fiat 500e debuted at the 2021 Los Angeles Auto Show, unveiled and presented by Ted Wu; this life-size version of the car was largely hand-built and is fully-functional.