Persil Ultimate Powergems Bio Detergent, 384 g 12 Washes

Product Information

This premium product is a potential game-changer for our laundry business, which is geared towards creating more value. “We believe Powergems will encourage further innovation in the category and help grow value for our retail customers and our business,” says Gemma. A red apple, rose scent with tones of saffron. This ingredient has a complex smell which blends very well with all fragrances.

A fresh citrus note with a hint of grapefruit. This gives a soft floral tone that could be used for both male and female fragrances. A powdery rose and lychee scent which fits particularly well with floral and sandalwood fragrances. The laundry detergent gems combine the power of stain removal, fabric care and fabric fresheners, which are released with perfect timing during your wash. The detergent gems dissolve in the wash, leaving you with spotlessly clean clothes - courtesy of Persil.. X3 power stain removal, care and freshness. New laundry detergent, Persil Powergems boasts triple power to remove stains, care and freshen. It contains stain remover agents effective even on tough stains. Gems help your clothes stay as good as new while giving them extraordinary freshness in just one dose. Washing gems are available in bio and non bio variants. The laundry detergent gems dissolves in the wash, leaving your clothes spotless. For extraordinary results use Persil Powergems in all your washes. Persil.Our dermatologically tested Non Bio Washing Detergent Gems have been specially developed for those with sensitive skin in mind. Persil’s skin care research is recognised by the British Skin Foundation and you can be confident that these non-biological Powergems will be tough on stains but kind next to skin. A crushed leaves scent. The green character from this ingredient plays well in fruity, citrus, agrestic, floral compositions. Zero-based budgeting (ZBB)is an accounting method whereby all expenses must be justified from scratch for each new period. The approach, responsible for the fat profit margins at Kraft Heinz, is spreading throughout the industry as growth slows.

I love that Powergems unique gem formula uses fewer chemicals per wash and contains only active ingredients, to ensure it is twice as concentrated as Persil’s current powder format. As a result, we will be able to use less product to get brilliant results. A new breakthrough detergent, Persil Powergems boasts triple power to not only remove stains, but also care for and freshen your clothes. From Persil's range of washing powder, washing liquid and washing capsules, comes this new laundry detergent.A herbal lavender note with a citrus floral character. It is derived from an ingredient that occurs in many essential oils such as rose, mint, tangerine and lavender. Tetramethyl Acetyloctahydronaphthalenes Unilever's research teams found a manganese(IV)-based catalyst that sped up the decomposition of sodium perborate and sodium percarbonate which act as bleaches in the washing process, increasing the cleaning performance noticeably and allowing use of lower temperatures. [1] Unilever decided that the bleaching agents would be an ideal addition to the product, but had worries over such a major alteration to the formula of one of their main products. To this end, they decided to split the catalyst agent (together with some fabric softening agents) into a new product, Persil Power. In May 1994, Persil Power was launched with a large publicity campaign spearheaded by CEO heir-apparent Niall FitGerald, but a number of problems soon became apparent. [2] Commercial failure [ edit ] The innovation is creating lots of excitement in the Home Care business, with major retailers viewing Powergems as a way to revolutionise their laundry portfolio. Talking to European Supermarket Magazine ( ESM), Ian Bell from market research provider Euromonitor International, said the laundry detergent market has been in need of innovation:

Persil Powergems is a new laundry detergent that boasts three powers: stain removal, fabric care and freshness. Persil Powergems contains stain remover agents, making it effective even on the toughest stains. So, whether you are trying to get tomato stains out of a t-shirt or mud from a football kit, Powergems has it covered. Persil Powergems also helps keep your clothes looking as good as new. The gems care for the fibres in your clothes helping your clothes last longer! Finally, enjoy the extraordinary freshness that Persil Powergems gives your clothes. Just one dose unleashes a wonderful fragrance to uplift your clothes and mood. A warm, powdery, rich note which gives an elegant touch to various kinds of notes in fragrances. Its main use is in musky, ambery, woody, oriental, chypre and fougere fragrances. It also adds richness to floral, fruity, citrus and green notes. Alpha-Cyclohexylidene BenzeneacetonitrileMany people have given ZBB a bad name, only thinking of it in terms of indiscriminately cutting things to shore up the bottom line. We don't believe in that," Paranjpe said, citing Unilever's promise to reinvest two-thirds of the 6 billion euros in savings it has targeted. With this insight, our R&D centres in Mumbai, Vlaardingen and Port Sunlight, sought to create a laundry product from scratch that uses 100% active ingredients and is twice as concentrated as powder. The new formulation, produced in Lord Lever’s first-ever soap factory in Warrington, removes stains effectively with less mess than a powder, but with the care and intense freshness of a liquid. This new technology allows fragrance molecules to cling to fabric throughout the wash. In testing with consumers, 92% said Powergems exceeded their expectations and 74% rated the product as new and different compared to other laundry detergents available. The potential environmental benefits are huge

An eucalyptus scent with a camphoric and a minty cooling aspect. This ingredient is found in camphor, laurel, bay leaves, tea tree, sweet basil, rosemary, sage and other aromatic plants. Hexadecanolactone A musky scent with powdery and red fruit tones. This ingredient is found in milk. This musky note blends well with woody and floral fragrances. Hexahydro-Methanoindenyl Propionate Powergems. The Ultimate laundry detergent from Persil. Just one concentrated dose contains triple power to remove tough stains, care for your clothes and intensify freshness. It has given us a pot that has enabled us to invest in initiatives," he said, referring to the 18 million euro splashout on Powergems, which covered things like a new line at its Warrington factory and new technology that allows fragrance molecules to cling to fabric throughout the wash. Paranjpe said Unilever's heightened frugality would not interfere with that, and said adopting the "zero-based budgeting" approach making waves across the sector does not automatically mean investments will be cut.Not only is it time-saving to have to only wash clothes once, but it saves money, energy and hassle. Cut down on clothes sorting time by having a hamper with a section for lights and darks. We have a basket in our downstairs loo for our washing with two sections. it makes life so much easier.