Fcuk Her Eau de Toilette - 100 ml

Product Information

Stephen Marks, who started out in business in 1969 as the Stephen Marks brand, established French Connection in 1972 – a year after the film of the same name was released. Fcuk Friction Her and Friction Him (2012) – Women's perfume includes notes of coconut and vanilla, men's includes citrus.

For all the possible eyebrows the name "FCUK Her" might have raised, they will be raised even higher upon smelling this gorgeous scent. Nice enough, inoffensive floralish, soapy and light, with just a hint of powdery and warm in the latter stages of it's very short life. It's the total, mindblowing opposite of the the name (which suggests something befitting a junior harlot). Not one that I would personally purchase, but nice enough as a scent used to freshen up after a run or straight after a shower.

Fcuk Her and Fcuk Him (2003) – Original women's perfume by Zirh/Shiseido and men's perfume by James Krivda. The company became notorious for the use of the "fcuk" initialism in its advertising campaigns in the early 2000s. It was Beattie who spotted the marketing potential of the initialism and a campaign was launched around it. Mr Justice Rattee refused to grant an injunction, describing French Connection's use of the initialism as "a tasteless and obnoxious campaign.

In 1983, her eponymous higher-end label was launched by the French Connection parent group and this was not sold until 2010.The success of the branding in raising French Connection's profile led to similar tactics from other organisations. FCUK Her fragrance notesWe have no fragrance notes for this fragrance – if you know them, let us know! Despite this lowering of the profile, French Connection remains known as "fcuk", particularly by the UK press. French Connection launched a trademark infringement case in the London High Court challenging the owner of "First Consultants UK Ltd", a computer company, over its use of the "fcuk" initialism.

In addition to being unattractive, it is also cumbersome to use; I have difficulty grasping the bottle while spraying as the bottle is so wide. Example of use in UK press in 2013: "FCUK marketing says first black and white shoot for brand by photographer Rankin is in line with its 'edgy' image".Reportedly, the first use of the initialism was on faxes sent between Hong Kong and London offices, headed "FCHK to FCUK". Initially designed as a mid-market women's brand, he has said the name came about because he managed to acquire a large shipment of Indian cheesecloth shirts – via a French contact – that could be resold in the UK at a large profit. This is a timeless, classic fragrance that's strikingly reminiscient of Elizabeth Arden's Provocative Woman but with a sweeter floral base. Fcuk Connect Her and Fcuk Connect Him (2007) – Men's and women's ranges with base notes including musk.

In 2017, French Connection appointed two new independent directors, after facing pressure from investors. The company threatened legal action against the political youth organisation Conservative Future, which had briefly adopted the spoof abbreviation "cfuk" (short for "Conservative Future UK"). Companies target teens with "Scent to Bed" ad campaign Archived 2007-07-15 at the Wayback Machine, American Family Association. Being deliberately similar to the taboo word " fuck", French Connection's use of "fcuk" caused widespread controversy. The advertising campaign came about after he was so impressed by a bra advert featuring Eva Herzigová that he contacted the advertising executive behind it, Trevor Beattie, even though the company did not have a budget for an advertising campaign at the time.

This fragrance is very subtle, soft and wearable for everyday, appropriate for work as it is not overbearing at all. com was registered prior to French Connection applying for the UK Trademark and its claim for passing off was dismissed. A rich and sophisticated perfume: how I imagine how Versailles smelled like in Spring in the 18th century.